Many businesses have for years used signage that is large, bulky, obtrusive, and not very portable. Sometimes this signage would be worn by weather or even blow away during storms. A growing trend however by businesses large and small is the use of large digital frames as display signage.
Efficient and affordable
Whether you use a very large digital frame, attached to the side of a building, or a slightly smaller version that can be displayed on indoor walls or even table tops, the use of digital signage in place of poster boards and other materials will provide you a greater response for your business.
The use of digital signage has some definite advantages over paper and cardboard displays. For one thing, the display is much brighter than colored ink could ever be and it will never fade. Large digital boards would be sturdier, being able to be fastened down better, and less likely to be destroyed by nature. Due to their brightness they could also be used indoors to help prevent this from occurring. With other media if a business wanted to change the advertisement or message it would come at great cost. With digital signage changes can be made easily, more quickly, and as frequently as you wish and at a much lower cost.
Versatility is key to success
Aside from being able to change your message more easily, digital signage displays have been utilized in all kinds of business ventures. From signs in store windows advertising hours of operation and displaying pictures of product or services offered, large frames have helped deliver messages of all sorts in banks, educational institutions, sports stadiums and even museums. Both static and video can be displayed in the frame, along with the capability to add sound. The size of the large digital picture frame is not such an issue because the technology allows for a lighter weight and thinness while still providing a bright, easy to see display, increasing your messages visibility to your intended audience.
Some communication specialists feel the use of digital signage is a great way to influence consumer behavior by presenting more engaging content than you can do with static print media. You can certainly get your message across faster and more efficiently to larger numbers of people using digital technology.
Environmental issues are a top priority to most governments and the general public. Digital signage addresses this issue in a very positive manner as their life is much longer that traditional billboard signage, large or small. Done tastefully they can even add to an environments esthetic appeal.…